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Results-Focused Content Writer/Manager with Extensive B2B and B2C Technology Experience


Highly experienced writer and content manager with focused expertise in technology, CX, SaaS, healthcare and B2B. Specializing in website content, white papers, advertorials, ebooks, case studies, video scripts, reports, blogs, sales sheets, brochures, packaging, and user documentation. Well-honed skill in transforming complicated concepts into understandable, marketing content. Proven track record of creating written and visual assets that drive measurable results.

 

Creative Content Manager
Synchronoss
Phoenix, AZ / Bridgewater TWP, NJ
July 2019 to Present

Lead writer for four platforms (cloud, advanced messaging, digital and smart buildings/IoT). Developed all marketing-related content to support direct sales, ABM campaigns, events and digital marketing, including sales sheets, customer stories, website copy, outside articles, event collateral, white papers, user content, ebooks and video scripts. Working directly with executive and product teams to increase quality of messaging and overall brand image.

  • Created first ever Synchronoss style guide to promote a consistent, quality-driven voice for the company.

  • Relaunched Synchronoss blog and developed all content for it under executive bylines.

  • Wrote 2019 annual report.

  • Updated Synchronoss website with more modern, consistent copy.

  • Launched first ABM campaign for digital experience platform.

  • Developed suite of supporting collateral for digital platform to support retail vertical.

  • Wrote video scripts for five marketing-driven, sizzle reels shown at global events.

  • Wrote partnership stories with Verizon, Rackspace, Sprint and other industry leaders.

 

 

Senior Marketing Publications Writer
Genesys
Daly City, CA (Working Remotely from Scottsdale, AZ)

November 2015 to July 2019

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Senior writer/strategist for enterprise and mid-market cloud and on-premises contact center solutions. Responsible for strategizing and authoring marketing-focused content, including white papers, ebooks, executive briefs, advertorials, display ads, tip sheets, case studies, website copy and blog posts. Extensive collaboration with executives, product marketers, demand generation team, strategists and public relations to develop industry-leading assets.

 

  • Partnered with product marketing team to create a suite of gated assets to promote predictive routing solution, including a 20-page technical white paper, 12-page business user white paper, executive brief, ebook, and blog series.

  • Wrote rebranded Genesys.com website in first half of 2018.

  • Wrote four of the top 10 blog posts in first half of 2018, contributing to $11 million in sales pipeline.

  • Ongoing collaboration with Forrester Research, Gartner, IDC, and other analyst firms to develop content for blogs, landing pages, email campaigns, banner ads, and co-written papers.

  • Wrote an interactive white paper for enterprise business audience – the first of its kind for the company.

 

Principal/Marketing Strategist/Content Writer

Sourdough Communications

Scottsdale, AZ-

April 2005 to Present

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Specializing in marketing strategy, content management, public relations and technical writing for B2B, B2C businesses, agencies and non-profits. 

  • Ongoing writer for Northwell Health (healthcare system of 23 hospitals). Projects include 150-page Cancer Institute website and 78-page Neuroscience Institute website.

  • Contract digital marketing director for Snap Recordings responsible for SEM, SEO, marketing partnerships, social media marketing, blog and email campaigns.

  • Contract public relations management for MediaRing Talk, Expand2Web and Novothink.

  • Social media content writer for Hofstra University (continuing education and summer camp programs).

  • Contract marketing director for Nutrition 53, responsible for print collateral, email campaigns, blog, social media management and partnership marketing.

  • Blog writer/social media consultant for RingCentral. Wrote 2x a week posts + additional content which contributed to growth of Facebook community from 2,000 to over 17,000.

  • Creation of small business learning center for Kabbage.com with dozens of educational articles.

Clients include: Northwell Health, Virtual Hold Technology, Innova Market Insights, TrueAccord, Bertram Capital, Kabbage, Stanford Research Institute, Guardian Analytics, Neurological Surgery, P.C., Dealertrack, Make-A-Wish Foundation, Exquisite Surfaces, Shapiro Plastic Surgery, Hofstra University, Microsoft, MyBuys, MediaRing Talk, RingCentral, SRI International, Snap Recordings, Voicewalk, Taylor Rymar Corporation, British Telecom, NovoThink, Green Ride Global, 3Prong Power, ChangeLeader, UC Davis, Argent Software, Mansa Systems, Mi3, D. Brown Management, Coggno, Vspace, Law Firm Media Group, TasteErase and InfiCare,. 
 

  • Named one of StartUp Nation's Top 100 Home-Based Businesses.

  • Named "Greatest Person of the Day" by Huffington Post.

  • Finalist in the Elance New Way to Work Competition. 

  • Guest writer for U.S. News and World Report, StartupNation, TMC.net, Green Living and YoungMoney. 

  • Freelance Business featured on CNN Money, AP, Fox News, Good Morning America and ABC 15 News (Phoenix Metro Area).

 

Director - Marketing and Public Relations

Charles Global Imports, Inc.

Scottsdale, AZ-
October 2001 to March 2004

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Managed consumer product marketing including product placement, pricing strategies, advertising, and public relations. 

• Wrote and designed all company marketing materials. 
• Coordinated trade shows and special events to gain product recognition on an international basis. 
• Utilized media contacts to promote products, resulting in product features in national publications including Wine Spectator, Better Homes and Gardens, and Food and Wine. 
• Supervised distributors and brokers by providing extensive sales support and training to increase product distribution. 
• Established strong working relationships with vendors and legal entities, ensuring consistency and quality of company message and marketing pieces. 
• Sourced products internationally and provided inventory forecasts through product partner negotiations and market research. 
• Developed and maintained marketing budgets for six product lines.

 

Independent Traveler

Sabbatical to Travel the World

Six Continents

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October 2000 to October 2001

Traveled to over 40 countries in 12 months and wrote about my experiences for travel publications. Highlights included Burma, Tunisia, New Zealand, Bulgaria and Peru.

 

Marketing Manager

Prometheus Real Estate Group

Redwood City, CA-
April 1998 to September 2000
 
• Managed marketing efforts, public relations and advertising for fifty multi-family housing and commercial properties in four states. 
• Planned and supervised corporate events, leadership conferences, sales training sessions, grand openings and open houses. 
• Wrote content for and designed brochures, newsletters, logos, floor plans, invitations, direct mail pieces, referral flyers and property signage. 
• Designed interior spaces for properties, including recreation rooms, leasing offices and models. 
• Performed market research activities, market studies and conditions, trends and competitive analysis. 
• Collaborated with property and portfolio managers, vendors and media representatives to develop and implement marketing and promotions plans for new and existing properties. 
• Managed production of capabilities packages for potential fee management clients. 
• Created and wrote online training program used company-wide. 
• Received a national industry recognition award in July 1999 for two Arizona interior design projects.

 

Marketing Specialist

Delta Star, Inc

Belmont, CA-
February 1994 to March 1997

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Responsible for quality procedure documentation and editing of quality manual. 
• Director of steering committee to implement ISO 9001 quality standards. 
• Developed and implemented marketing communications plan for advertising, promotional programs and corporate events. 
• Managed all aspects of international, national, and regional tradeshows, sales conferences and other company functions. 
• Conceptualized, wrote, and edited sales literature, advertisements, annual reports, business plan and quarterly newsletter. 
• Selected and directed vendors in areas of graphic design, photography and print production. 
• Maintained international and domestic customer data base. 
• Tracked effectiveness of all facets of marketing communications. 
• Produced online sales presentations for two product lines. 

Education
Technical and Professional Writing / Marketing - San Francisco State University

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